Privacy Policy

Privacy Policy

Effective date: July 21, 2017

Baby Box Company provides expecting and new parents with educational resources and a support system.  This privacy policy describes how Baby Box Company (“we” or “us”) may collect, use, and share information gathered through our sites, located at and (collectively, the “Services”).  If you would like more information about the Services, please review our Baby Box Company Terms of Services, located at

What information does Baby Box Company collect and use?

Personal Information

We collect information that identifies you (“Personal Information”) when you choose to provide it to us (or service providers acting on our behalf).  For example, we may collect Personal Information such as your name, shipping address, payment card information, email address and telephone number when you register with the Services, participate in Baby Box University, purchase or receive goods from us, redeem a gift card, or pick up or request a baby box from the Baby Box Company.  We will also collect certain information when you choose to register with the Services through a third party such as Google or Facebook, subject to the policies of those companies.  Additionally, you may provide us with Personal Information when you communicate directly with us, or otherwise provide information to us through the Services.

Other information that we collect automatically about your use of the Services or that you choose to provide will be treated as Personal Information when it is linked to, or on its own constitutes, data considered Personal Information under local law.  This may include, for example, which videos you have watched, your survey responses, your due date and family information, your birth date, what course you have completed, your feedback on our educational content, other information about your use of the Services, Technical Information as described below, and other information that we may request from time to time. 

Where permitted by local law, we may also obtain information, including Personal Information, about you from third parties and combine it with the information that you provide.  For example, when you register for the Services through your hospital or a state program, the hospital or state program may share your Personal Information with us so that we can provide you with educational content and the baby box to fulfill your request.  We may also receive Personal Information from third-party data services, where permitted by law, and from our distributor partners where you may pick up a Baby Box Company baby box in person. 

We will use Personal Information to operate, maintain, and improve the Services and our business as well other purposes described in this policy.  For example, we will use Personal Information to: provide goods and services that you request; respond to your questions; interact with you, including by delivering customized educational content and promotional content such as marketing information and advertisements via email, text, and other channels (subject to your consent where required by law); and to provide other content from us or our partners that may be of interest to you.  We may also use Personal Information to: engage in statistical analysis, research, and other analytical activities; monitor the website for compliance with our terms of service and the law; and for other lawful purposes. 

Technical Information

When you use our Services, we automatically gather Technical Information from your browser or device, which may include, for example, your IP address, information about the country from which you are accessing our Services, browser type, device type, pages visited and other activities on the Services, and time and date of visit.  We may also collect information about your interactions with our emails.  We may use cookies or similar technologies such as pixels and beacons to collect such information.  For more information on the types of cookies that we (or third parties) use on the Services, and your choices, see our Cookie Policy. 

We use Technical Information for a variety of purposes such as to offer and improve our Services.  For example, we may use Technical Information to perform analytics, detect fraud, and other operational purposes.  See the section below to learn more about the use of this information and your choices. 

Digital Advertising & Analytics 

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on this website and across third-party websites.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Services and other websites over time.  This type of advertising is known as interest-based advertising.

You may visit (US), (EU), or (CA) to learn more about interest-based advertising and how to opt out of this advertising from companies participating in industry self-regulatory programs.  If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choice.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  We adhere to the U.S. Digital Advertising Alliance Self-Regulatory Principles, the Digital Advertising Alliance of Canada’s Self-Regulatory Principles for Online Behavioural Advertising and the European Digital Interactive Digital Advertising Alliance Principles (EDAA). 

We may use analytics services provided by third parties that use cookies and other technologies to collect information about your activities across this site and other sites over time, including Google Analytics.  The data collected via Google Analytics can be connected to other data that we collect from and about you.  Analytics data collected may also be used by Google and combined with other data for interest-based advertising as described above.  The Google Analytics Advertising Features that we use may include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services with Google AdWords.  To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit Google Analytics at and to opt out of Google Analytics you may visit 

How does Baby Box Company share Personal Information? 

We may share Personal Information: 

  • With affiliated companies, as permitted by law;
  • With third party service providers to assist us with our Services, such as to process payments, distribute the Baby Box Company baby box, send communications, or help operate the website;
  • With partners that offer educational and other additional features through our Services and with partners (such as hospitals) to operate our programs and respond to your requests, as permitted by law;
  • If you consent, with selected third parties to provide information or offers that may interest you, such as with hospitals, community service centers, brand partners, and other organizations (please see below for your choices regarding this sharing);
  • Pursuant to a court order, subpoena, warrant, or when otherwise permitted or required by law, or in response to a government inquiry or request, or with an organization in the case of a breach of an agreement or contravention of law, or to detect, suppress or prevent fraud;
  • Where it is necessary for the establishment, exercise or defense of legal claims, and to investigate or prevent actual or suspected loss or harm to persons or property (including the Services);
  • In connection with an actual or potential sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding or other corporate reorganization or change in corporate control; or
  • With your consent.

If you decide to participate in social sharing features of our Services, such as creating a profile or participating in message boards or social chat areas, the information you provide will be available to other members of the Baby Box Company community and/or the general public.  

We may de-identify and/or aggregate your Personal Information so that you are not identified as an individual, and provide that de-identified or aggregated information to third parties at our discretion. 

Links to third-party websites 

Our Services may contain links or references to other websites that are operated by third parties, including social media platforms.  This privacy policy does not apply to the practices of these other parties.  We encourage you to read the privacy policy of every website that you visit.  Please note that the information that you share via social media may be made available to the general public. 

Your choices

From time to time, we may ask for your consent to share your Personal Information with selected third parties so that they can provide you with information or offers that may interest you.  If you do not want your information shared in this way, you can choose not to engage with or can decline the option when it is presented. 

We may send you promotional email communications, with your consent.  If you would like to stop receiving our promotional email communications, you can do so by clicking on the unsubscribe option in our emails or contact us at  You will continue to receive other types of service messages from us to the extent permitted by law. 

We may contact you via phone or text message, including for marketing purposes, after obtaining your consent if required by applicable local law.  If you would like to stop receiving marketing calls and text messages from us, you can text “STOP” via reply text or you can register your choice over the phone or by emailing 

For information on the choices available to you in connection with digital advertising and analytics, please see the Digital Advertising & Analytics section above.

Use and sharing of information about your pregnancy 

When you use the Services, you may choose to provide us with information about your pregnancy, such as your due date.  We use this information to provide you with more relevant educational content.  We may also request your consent as required by applicable law to use this information about your pregnancy to provide you with more relevant offers, and/or to share this information with selected third parties for such purposes.  If you would like to revoke such consent for future use or sharing, you may contact us at

Security and storage of your information 

We use reasonable physical, administrative and technical safeguards designed to help prevent unauthorized access, use, modification and disclosure of your Personal Information.  Your account is protected by a password for your privacy and security. You should prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and signing off after you have finished accessing your account. 

Please note that Personal Information that you provide may be stored or processed by us or our service providers outside of your country of residence, including in the US, Canada, Europe and other jurisdictions. These countries may not have equivalent data protection laws to those in other jurisdictions including those in Europe.  Where we transfer your Personal Information in this way we will take steps to implement appropriate legal mechanisms, as applicable, relevant to the transfer. 

Updating personal information and access 

We take reasonable steps to make sure that the information we hold is accurate, complete and up to date. If you wish to request access to your Personal Information, request corrections or updates to your Personal Information or request that we terminate your account, you may contact us at  We may continue to retain information in our records after your termination request, for example for legal or recordkeeping purposes as long as necessary for our operations. 

Where you establish that Personal Information is not accurate, complete or up to date, you may also request that we remove the Personal Information where relevant circumstances pertinent to deletion apply.

Changes to this privacy policy 

We’re working to improve our Services, so we may need to change this privacy policy from time to time as well.  We will post these changes in this policy, and suggest that you revisit this policy periodically to stay informed of any changes. We may also notify you of any material changes to this Privacy Policy. 

Baby Box Company will, as necessary, obtain consents under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes materially different from those for which your Personal Information has been collected, unless otherwise required or permitted by law.


If you have any questions regarding our privacy policy, please send us a message to our Vice President, Product at 

You can also contact us via mail at the addresses below: 

UK Location:

The Baby Box Company, Ltd.

ROCK Business Park, THE HOLLOW

Units B4-5, Block B

Washington, West Sussex RH20 3DA

US Location:

The Baby Box Company, Inc.

733 Seward St

Los Angeles, CA 90038

Canada Location:

The Baby Box Company, Canada

6071 Burnside Court

Mississauga, Ontario, L5T 2T5

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